Featured Products are primarily selected based on the product's relevance to the search term or selected attributes. Also, some consideration is given to products sold by stores that have paid for promotional placement at the top of the page. Stores cannot buy featured placement for products that are irrelevant to the search.
Below the Featured Products section, products are listed to show the most relevant matches first based on the search term or selected product attributes. Shopping.com always allows users to sort the list by price.