Microsoft Customer Relationship Management is designed to help small and medium-sized businesses build profitable customer relationships. Integrated Sales and Customer Service modules enable employees to share information to improve sales success and deliver consistent, efficient customer service. Sales and customer service features include leads and opportunity management, a complete view of customer history, automated incident management, a searchable knowledgebase, and a Customer Portal that lets customers serve themselves. Microsoft CRM also includes reporting tools for accurate forecasting and measurement of business activity and employee performance.